ExpertAccess It's not a mystery: You have to know the publication you're pitching and you must be original. And that means learning all about your subject, not just the smattering of free material you happen to find on the open web. You can't possibly sell an article or book if someone's done it already or if it's not right for the outlet you're pitching. And if your subject has been covered, you need to add to the conversation with your own angle. Your piece must offer something new. So do what every top writer does. Start with research. Learn what's out there. Become an expert. Know more than your editor knows. And the best way to do that is to tap into the recognized industry leader for research. LexisNexis. Don't know to use it? No problem. We'll teach you. Can't afford it? Come on. It's less than $20 per month. That's like four lattes. Which you can expense. Or deduct from your taxes. Sign up now and get free webinars, one-on-one sessions and 24/7 call-in support. All for $19.95 per month. So get LexisNexis. I promise you will become better at what you do. Go to ExpertAccess.org All the best, Brad Hamilton Editor in Chief The Contently Foundation | @ContentlyOrg 598 Broadway, 4th floor | New York, NY 10012 646-283-2889 |
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